Figures released by VisitEngland show that 83% of disabled people have made a conscious decision not to visit an unwelcoming or inaccessible business — particularly those with no suitable, clean toilet facilities.
Put simply, businesses with a Changing Places toilet are capitalising on missed revenue from those that don’t. And that’s a lot of cash!
The money that households with a disabled person spend is estimated to be worth £212 billion, according to Government research. This figure — the so-called ‘purple pound’ — relates to all 12.2 million disabled people in the UK.
Whilst many of these people can use a standard accessible (’disabled’) toilet, there’s still a huge number of profoundly disabled people whose families are having to carefully choose where to spend their money, because so few businesses and attractions cater for their needs.
The payback on these facilities can be phenomenal. Here’s an example of how an attraction in Blackpool is reaping the benefits of their Changing Places toilet…
Over £100,000 generated in new business from disabled visitors since installation
Increase in disabled visitors, as a result of installing a Changing Places toilet
One of the biggest concerns about developing a Changing Places facility is the potential liability should things go wrong or an accident occurs.
It’s important to remember that liability doesn’t normally arise due to an accident occurring — it’s more closely linked to lack of health and safety precautions. A comprehensive risk assessment should prevent this.
BS 8300:2009 (Design of buildings and their approaches to meet the needs of disabled people. Code of practice.) sets down good practice for accessible building design, advising that disabled people should be able to find and use suitable toilet accommodation no less easily that non-disabled people.
The standard further recommends that Changing Places toilets should be provided in larger buildings and complexes.
Under the Equality Act 2010, service providers are required to make reasonable changes where a disabled person would otherwise be at a substantial disadvantage.
The Act also requires that service providers think ahead and address barriers that impede disabled people — i.e. you shouldn’t be waiting until a disabled person experiences difficulties using your facilities.
In large building developments, Building Regulations Part M states that a Changing Places toilet is ‘desirable’.
Toilet accommodation must be suitable for all people who use your building, whilst the time needed to reach a wheelchair-accessible toilet should be kept to a minimum.
The money that households with a disabled person spend is estimated to be worth £212 billion, according to Government research. This figure — the so-called ‘purple pound’ — relates to all 12.2 million disabled people in the UK. There is much more to a Changing Places Toilet than meets the eye.
Over a quarter of a million severely disabled people in the UK, including those with profound and multiple learning disabilities, don’t have access to public toilet facilities that meet their needs. As a result, these people can’t participate in the day-to-day activities that so many of us take for granted.
Changing Places aren’t just toilets: They create opportunity for some of the most vulnerable people in our community.
Standard accessible (’disabled’) toilets don’t provide changing benches or hoists, and most are too small to accommodate more than one person.
Without Changing Places toilets, severely disabled customers are put at risk. Families have to change them on toilet floors, in the back of their car, or a number of other places that are equally unhygienic and undignified.
Since the Changing Places campaign was launched back in 2006, over 1,000 facilities are now in-use — a number that’s rapidly increased over the past couple of years.
Whether it’s through compassion, legal or financial reasoning, many UK organisations have started to realise the potential of Changing Places. These facilities provide opportunities for the most vulnerable people in society, whilst generating untapped revenue for those who invest.
To learn more and start your ‘incloosive’ journey, please get in touch…
Accessible tourism in the UK is worth £12.4 billion
– (Source: Visit England)